It was a year full of serious changes…
… and Ad 2 Phoenix loosened it's tie and rolled up its sleeves in an effort to provide value to its members and the advertising community. Many of our membership-driven ideas were great successes. We brought in National Marketing and Advertising leaders to inform and educate our membership. The expenses for putting on our annual Media Auction were reduced by introducing the next evolution of the event, the on-line Media Auction. Our new evening programming enabled attendees to gather useful information and valuable lessons without missing a minute of work.

Speaking of learning a lot. Our program with Enron and their "12 Steps to Honorable Leadership" presentation left us with as many questions as answers. The Ad 2 Phoenix Microwave Snow Cone machine was not the success we hoped it would be. And June's Ad 2 Phoenix "Have Lunch with an Orangutan" booth at the Tempe Festival of the Arts taught us many lessons about both sanitation and liability.

Luckily we've hidden most of these expenses in our off-the-books subsidiaries; AEvsAD Books, publisher of "Positioning: Secrets of the Brief". and the religious marketing company, Advertithing! What monies we haven't massively misappropriated will be used to improve this year's Media Auction and our other events. Leftover funds will be used to help a worthy charity in our Public Service campaign. And the scraps will be thrown at the education of our local students and our community's small business owners.

We pledge to do this, with the stern determination and steadfast professional vigor befitting our industry. Ad 2 Phoenix cannot change the world – but can, and will, make a difference in the professional and educational advancement of its members. This year, we'll be providing even more value to our membership with great programs, our more frequently updated Job Bank, as well as many other leadership-enhancing opportunities. Be sure to visit our site often to see what other advantages your membership brings you in the months to come. To join Ad 2 Phoenix, or for more information, contact myself or our Membership Chair, Monica Farrell.

Thanks for visiting Ad2Phoenix.com and I look forward to seeing you at our next event!

Sincerely,
Chris Bailey
President
Ad 2 Phoenix
bailey@subwire.com